ADICLUB MEMBERS WEEK FW23 -
ADICLUB GETAWAY

Overview

adiClub celebrated FW23 Members Week with an exclusive series of events designed to foster community, reward loyalty, and offer members a break from daily life. At the heart of the celebration was the adiClub GETAWAY, where we supported adidas in crafting engaging experiences, including an in-store collaboration game that encouraged social interaction and offered members the chance to win PRO PASS entries, building excitement around the event.

The GETAWAY featured a vibrant mix of activities, from outdoor busking by Beanies to a Les Mills session and outdoor cooking by dne_door.

A bracelet-making workshop, guided by peachy_forest, added a personal touch, creating lasting memories. These experiences deepened the connection between members and the brand, enhancing engagement while celebrating the spirit of the adiClub community.