ADIDAS GIRLS ASSEMBLE - 女力集結!
Overview
The "adidas Girls Assemble" event was held to empower female adiClub members, deepening their connection with the adidas brand while fostering a supportive community. Set against the stunning Ocean Terminal Deck in Harbour City, the event featured three energising sessions: a calming yoga class with Sandy, an intense Les Mills Body Combat session led by Fiona, and a spirited Rhythm & Groove dance class with Danie. Each of these activities promoted self-expression, personal growth, and resilience, reflecting the essence of adiGirls and adidas's commitment to inspiring women.
Beyond fitness, "adidas Girls Assemble" created a vibrant, inclusive atmosphere where women could connect, share experiences, and embrace the "You Got This" mindset together. The scenic backdrop and dedicated “You Got This” installations enhanced the sense of companionship, making this more than just a workout event. By blending movement with community, adidas underscored its role as a brand where women can feel supported and empowered, building lasting connections that extend beyond the day. This event not only reinforced the adiClub’s spirit but also embodied adidas’s vision of helping women thrive through wellness and confidence.
Functions
Campaign Creative
Brand Activation
Influencer Marketing
Photography & Videography
Production
Location
Hong Kong