ADIDAS IMCF HK TOUR 2024 MALL ACTIVATION – THE FOREST & TIME SQUARE

adidas Hong Kong brought the excitement of football to life with the Inter Miami CF Tour 2024 Mall Activation, hosted at THE FOREST in Mong Kok and Times Square in Causeway Bay. This dynamic event celebrated the influence of football icon Lionel Messi and provided a platform to showcase and sell the highly anticipated 24/25 Inter Miami CF home jerseys. Fans were invited to immerse themselves in a vibrant football atmosphere, where they could purchase the new jerseys, collect limited-edition Messi postcards, and engage with the brand through a series of interactive activities.

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To further amplify the excitement, photo zones and immersive haze machine activations were set up, offering ideal backdrops for fans to capture and share their moments on social media, increasing brand exposure. By blending the football culture with Messi’s influence,, the event not only drew in large crowds but also reinforced adidas’s connection with the football community.