ADIDAS ORI SK8 SKATEBOARDING DAY
Overview
Psyroot has been organizing skateboarding events in Hong Kong to preserve the traditional skateboarding culture and spread the passion for the sport. adidas teamed up with Psyroot to elevate their annual SK8 carnival, which aimed to promote skateboarding and traditional culture.
Apart from thrilling skateboarding competitions, we hosted a shoe wax workshop and skill-building skate classes for adiClub members. adiClub members could personalize their experience by crafting custom candles and participating in the skateboarding classes. Other highlights included the Hana painting, live performances from fashion skaters, graffiti artists, DJs, and musicians. This vibrant carnival brought together a diverse crowd, showcasing the dynamic and inclusive spirit of adidas and the skateboarding community.
Functions
Campaign Creative
Brand Activation
Community Marketing
Influencer Marketing
Photography & Videography
Production
Location
Hong Kong