ADIDAS YOU GOT THIS SHOOTING

adidas launched 2024 with its inspiring new theme, ‘You Got This,’ encouraging individuals to rise above challenges and unlock their full potential in sports. To embody this empowering message, we curated an exclusive photoshoot featuring athletes from various disciplines, with their stories unfolding across social media to inspire and connect with a wider audience.

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Bringing together Les Mills Hong Kong trainers, dancers , skaters, and yoga instructors, the photos captured striking moments of movement, passion, and precision. Alongside these visuals, the athletes shared personal stories of perseverance and ambition, each reflecting the ‘You Got This’ spirit. This initiative not only deepened adidas’ connection with the sporting community but also reinforced brand loyalty by encouraging others to embrace resilience and strive for greatness.