LANTAU BEACH WORKOUT - LUNA
Overview
Lantau Beach Workout is the first-ever integrated beach workout competition. It was organized by our team and a group of partners and brands. It aims to create an energetic sports event that utilizes the natural geographics of Lantau Island away from the city.
Three categories were created in Lantau Beach Workout: beach workout challenge, outdoor street workout and sea sports fun day. These categories targeted different segments of youthful participants to join together in this massive event.
Thanks to our partners, sponsors and friends, we overcame the super typhoon Mangkhut which destroyed our facilities the week before the event. With our joint efforts, we co-created a very unique event experience with amazing feedback from the participants.
Functions
Brand Activation
Event Solutions
Video & Image
Youth Marketing
Location
Hong Kong