LES MILLS HK BODYCOMBAT 100 - FIRST LAUNCH IN ASIA

Overview

LES MILLS Hong Kong celebrated a major milestone in the BODYCOMBAT series with its first-ever Asian launch, blending fitness, community, and celebration. The event was designed to inspire fitness enthusiasts and promote an active, healthy lifestyle, while highlighting the evolution of this iconic programme.

We curated six dynamic BODYCOMBAT sessions led by expert trainers, creating an energising and motivational atmosphere where participants could challenge their limits. To elevate the experience, we collaborated with adidas on an exciting Boxing Challenge, offering participants the chance to win ADIDAS RAPIDMOVE shoes. This collaboration underscored the synergy between LES MILLS and adidas, both committed to delivering exceptional fitness experiences paired with top-tier athletic gear.

By fostering community spirit and offering an unforgettable workout experience, the event successfully engaged over 500 fitness enthusiasts in the local fitness community and strengthened connections to both brands.