MANULIFE X PURE LAUNCH

Manulife and PURE Group came together to introduce the Mind-Body Wealth Series, a six-week wellness programme designed to help fitness enthusiasts balance physical and mental well-being amid their busy lives. Held at the K11 Musea PURE Club, the launch event set the stage for this innovative collaboration, seamlessly blending fitness, lifestyle, and wellness to reflect Manulife’s commitment to promoting healthy living. To bring this vision to life, we curated an engaging and energising launch event that seamlessly combined fitness, mindfulness, and lifestyle, leaving attendees inspired and deeply connected to the programme.

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Guests were offered the chance to participate in dynamic fitness demonstrations led by PURE instructors, including sessions in BodyJam, BodyPump, Combat, and Tabata. Special guests Roxanne Yeung and Brian Chan added an extra layer of excitement, with Roxanne sharing her personal fitness journey and generating buzz on social media with exclusive announcements. Attendees captured memories at curated photo zones, including the Manulife outdoor backdrop and KOL corner, while enjoying bespoke “Mind-Body” smoothies and light refreshments. By blending hands-on fitness, meaningful celebrity engagement, and a focus on holistic well-being, the launch positioned Manulife and PURE as leaders in holistic wellness, creating a meaningful connection with the audience and reinforcing the programme’s vision.