MONSTER ENERGY X MARZ23 MEET AND GREET

Monster Energy is a globally recognized leader in the energy drink market. MARZ23 is renowned for seamlessly blending rock and hip-hop with his unique musical style. Together, we aimed to create a memorable experience for local consumers to win a chance to meet MARZ23 in Taiwan through lucky draws from channels.

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To promote this, we organized an exciting flashmob meet and greet in Mong Kok, featuring MARZ23 performing on the Monster Energy truck. The show drew significant attention, allowing us to leverage MARZ23’s owned social to reshare the vibe with IG reels and media presence to enhance Monster Energy’s visibility. Through this collaboration, we successfully amplified the excitement and energy surrounding both MARZ23 and Monster Energy, leaving a lasting impression on the Hong Kong community.