MONSTER ENERGY X LOGITECH
1ST COLLABORATION X 1ST LIVE GAMING SHOW OF PANTHER CHAN
Overview
Monster Energy is recognized as one of the leading global energy drink distributors, celebrated not just for its iconic energy drinks but also for sponsoring extreme sports and racing events. On the other hand, Logitech holds a dominant position in the market for gaming peripherals and personal computer accessories, aiming to offer top-tier products catering to gamers of varying skill levels.
We collaborated on an online livestream event featuring the talented singer-songwriter, Panther, at the Logitech Experience Store in Lee Garden. Being the first-ever gaming-related show for Panther, her passion for gaming and music captivated the audience, highlighting the synergy between Monster Energy and Logitech G. Joined by influential personalities such as Ah Gi, Agent L, MADBOII and Elka, the event reached the local community through social media platforms. Together, we celebrated the fusion of energy and innovation, igniting excitement within the gaming community.
Functions
Campaign Creative
Brand Activation
Influencer Marketing
Photography & Videography
Production
Location
Hong Kong