MONSTER ENERGY X CALL OF DUTY:
BLACK OPS 6 PROMOTION

Monster Energy partnered with Call of Duty to kick off Call of Duty: Black Ops 6 with a high-energy collaboration that brought exclusive, Monster-Energy-themed gear— like bold skins and standout weapons — to players worldwide. Customers also had the chance to win Call of Duty: Black Ops 6 game and Xbox Series X upon purchase of Monster Energy. To amplify their brand and spark real excitement among gamers, we pulled it off with a mix of digital buzz and real-world action, boosting Monster Energy’s presence in a way that felt both organic and exciting.

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We teamed up with Tat Gor, a fan-favorite gaming influencer, to light up Twitch with three live streams, jumping into different game modes and chatting up the collab with his crew. Meanwhile, GameplayHK, a top gaming YouTube channel, introduced this exhilarating game to players and gave them a close-up of the Monster-Energy-themed gear in Call of Duty: Black Ops 6.

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Beyond the digital sphere, we set up gaming zones and Monster Energy sampling at T.O.P. This is Our Place and MegaBox ANICHI across two weekends, where Xbox stations let visitors play Call of Duty: Black Ops 6 live. This online-offline combo ignited hype, deepened fan loyalty, and hooked the gaming crowd.